political advertisers seem poised to buy ads through programmatic systems to a much greater degree than in recent election cycles.
Sourced through Scoop.it from: adage.com
In a post-Citizens United/McCutcheon world, an informed voter is one should try to understand that,
1) money is not and ought not to be equated with free speech,
2) corporate media and their technology costs lots of money to access, and that means those with the most money get the largest megaphone and audiences (meaning we voters) and,
3) the combination of money and media is lethal to a democracy because it essentially guarantees a pay-to-play system where money controls access to information and who gets to participate in the conversation.
Now this: Programmatic ad buying comes to politics.
Let that sink in.
We are being treated as if we’re nothing more than target markets to be sold to by corporatists spending perhaps billions in this cycle to sell us on voting for their proxies running for public office.
BTW, the so-called "..Democratic digital outfit 270 Strategies…" mentioned in the article?
They’re same group behind the fake progressive outfit, "Progressive Coalition for American Jobs" that is advocating FOR the Trans Pacific Partnership.