Programmatic Buying Coming to the Political Arena in 2016

political advertisers seem poised to buy ads through programmatic systems to a much greater degree than in recent election cycles.

Sourced through Scoop.it from: adage.com

In a post-Citizens United/McCutcheon world, an informed voter is one should try to understand that, 
1) money is not and ought not to be equated with free speech,

2) corporate media and their technology costs lots of money to access, and that means those with the most money get the largest megaphone and audiences (meaning we voters) and,

3) the combination of money and media is lethal to a democracy because it essentially guarantees a pay-to-play system where money controls access to information and who gets to participate in the conversation.

 

Now this: Programmatic ad buying comes to politics.

 

Let that sink in.

 

We are being treated as if we’re nothing more than target markets to be sold to by corporatists spending perhaps billions in this cycle to sell us on voting for their proxies running for public office.

 

BTW, the so-called "..Democratic digital outfit 270 Strategies…" mentioned in the article?
They’re same group behind the fake progressive outfit, "Progressive Coalition for American Jobs" that is advocating FOR the Trans Pacific Partnership.
(see http://ourfuture.org/20150311/a-trade-campaign-built-on-four-pinocchios)

See on Scoop.itDidYouCheckFirst

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Author: Peaceful Patriot

Proud middle class husband, father, and progressive liberal. Registered Non-Partisan but have much more in common with Democrats than Republicans. Consider Libertarians to be immature and underdeveloped in their understanding of reality. An atheist who doesn't care what you believe so long as you stop pretending the Founding Fathers intended for you to legislatively force your beliefs on everyone else. Laughs out loud in mocking disdain at the abject lunacy of birthers, climate science deniers, and hard core tea partiers. If that offends you, too bad. You're not rational and have no place at the adult table.

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