Sourced through Scoop.it from: www.buzzfeed.com
In my book, BuzzFeed has all the newsworthy gravitas of Glenn Beck, Bill O’Reilly, Duck Dynasty, and Entertainment Tonight, but this is worth sharing, and here’s why.
When corporations start using a cause in their marketing, it’s game-over for the other side.
There’s one reason and one reason only they do this. Money. We shouldn’t give them more credit than they’re due for doing this. They still have a long way to go to prove that they’re humanists. It is, sadly, still the extremely rare exception that a corporate leader – remember, these are people who run corporations capable of making different decisions – who isn’t motivated primarily by money and the selfish accumulation of vast amounts of wealth and power.
The point here is that gay marriage can now and finally begin to be considered as mainstream. Soon, it will be no more interesting or curious or culturally charged than inter-denominational or inter-racial marriage, and that is how it should be.
But for now, there’s this.
Corporations recognize that those opposed to gay marriage are the minority. They don’t really care if that minority is pissed off at them or decides not to shop in their stores or buy their products. The reason is simple. Because there are more of us in support of our LGBTQ family, friends, and strangers than there are who don’t.
And, that is how it should be, too.